Sure they don't have to do anything, but they could easily have put the $10k difference to pay for a new zl1. What they are doing is dealership suicide.
Back in the day my dad only used to drive Pontiacs. His friend owned one of the 2 dealerships in town. Probably one of the nicest guys you could meet. I used to go with him to get oil changes when I was little. Owner was always out on the floor talking to people. He wouldn't hesitate to let you have any car on the lot when you went in for service, even would throw his personal car keys to some customers. He continued to out sell the rival dealer despite being 10 min out of town. I could imagine what he would do in this situation, and it wouldn't have made it to the news. He sold out about 12 years ago and it couldn't have been at a more perfect time. He was too smart and nice for the dealer business.
Now a days you rarely see the owner of the dealerships I go to. They're always locked away in an office where no one can get to them.
Back in the day my dad only used to drive Pontiacs. His friend owned one of the 2 dealerships in town. Probably one of the nicest guys you could meet. I used to go with him to get oil changes when I was little. Owner was always out on the floor talking to people. He wouldn't hesitate to let you have any car on the lot when you went in for service, even would throw his personal car keys to some customers. He continued to out sell the rival dealer despite being 10 min out of town. I could imagine what he would do in this situation, and it wouldn't have made it to the news. He sold out about 12 years ago and it couldn't have been at a more perfect time. He was too smart and nice for the dealer business.
Now a days you rarely see the owner of the dealerships I go to. They're always locked away in an office where no one can get to them.