the filter says K&N and when i received my MAF housing after purchasing it off Ebay and that sticker was on it, i said the same thing! LOL! haven't take the time to take it off... I will probably change the filter one of these days... but I'm not to worried about.
oh when it comes to cleaning the filter... all i have to do is take the lower clamp off the elbow... take out the 3 screws that hold the wheel well to the bottom of the bumper... and its out!
i think i'm going to buy this one...
http://www.lskoncepts.com/store/kkm-truerev-sport-induction-kit-replacement-filter-p-254.php