AMSOIL all the way with AMSOIL filters...otherwise for daily driving Mobil 1 is the next best thing. Mobil 1 filters also very good.
Motorcraft filters are good, but they are paper filters, meaning in order to get such high filtering efficiency, they need to cram a ton of media in the case. Same filter as a purolate pure one. The amsoil and mobil 1 filters use synthetic media and filter just as good while providing higher flow rates. But don't get me wrong, there's no better filter than a motorcraft for the price.
Also, IMO I think Lucas oil additive is great stuff. It's basically a very high viscosity oil with a few additives. Helps a lot with cars that burn or leak oil, and also helps to reduce metal-to-metal contact wear at startup. But in a good running low mileage motor I don't think its necessary. One of the only additives I would ever use.