Question: Who makes O'Reilly's brand of oil?
Answer: O'Reilly's brand of oil is manufactured and packaged by Omni Specialty Packaging. Omni is an independent lubricant manufacturer in Shreveport, LA. While Omni is not affiliated with any "major" manufacturer, we do buy our base oils from companies like Exxon/Mobil and Shell.
Question: What specs does O'Reilly's motor oil meet and how does it compare to name brand oils?
Answer: O'Reilly's brand motor oils meet API 'SM' service classification and where applicable ILSAC 'GF-4'. Both API 'SM' and ILSAC 'GF-4' are the latest industry standards for passenger car motor oils. These are the same specifications that all "major" brand oils should meet.
Now, I don't want anyone to take what I say as a suggestion to what oil they should run. I'm just simply saying that I use Mobile 1, Fully Synthetic and it stays in my engine for up to 7,500 miles. What I have in there now has about 4,500 on it and is still clear, just like the day I put it in. I have a very smooth idle and no knocking sounds at start up, even a cold start. Up above somewhere, it was mentioned that there was no difference with synthetic and conventional when it comes to cold starts. there is a difference and no, there is not as much needed lubrication already coated on the inner parts with normal conventional oil. Fully Synthetic provides that. I might swap to Amsoil for the next change but I'll never come off FS oil, for conventional oil. Just like gas, I'll never stop using 93 octane.
Y'all use whatever you want and change it in the intervals as you want. If it works for you, then stick with it. I'm not saying what you're doing is wrong and I'm not saying what I'm doing is the right way. It's just what I want to use in my car.
caprice, I have no clue about having extra Zinc being ran in the engine.

It's something new and I'm sure with time, people will be responding to how well it's working for them, I'm sure. I don't think I'd put it in my car personally but that's just me. When Lincoln put the Mark III out on the lot, what kind of oil was put in the cars? Does anyone know the answer to that one?