The AP contradicts 40 years of their own reporting.

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Rich begin feeling the pain in down economy

By MARK JEWELL – 1 day ago

The rich are sharing your financial pain — and contributing to it.

It may have taken longer and it may not be as acute, but there are early hints that the economic slump is crimping the lifestyles of the wealthy.

They are investing more conservatively, spending less on luxury goods and are being more thrifty with their credit cards. Many are asking their personal shoppers and private-jet travel providers to seek the best deals rather than over-the-top extravagances.

That news may produce a shrug from many people who have lost their jobs or homes in this economy. The problem is that when the wealthy get stingy, it trickles down to the rest of us.

"It's a sluggish economy, and its difficulties are felt all over," said Joseph DiRenzo, a married 38-year-old father of three who left a hedge fund two years ago to enter commercial real estate.

DiRenzo says he's feeling the hit in many places, especially in the value of his house on Long Island's upscale Gold Coast in Muttontown, N.Y.

He owns the kind of place you'd expect a former hedge-fund manager would call home: six bedrooms, seven full baths, hand-crafted Italian doors throughout, high-tech security and sound systems, and 9,000 square feet of living space on 2.4 acres.

It can be had for $7 million — a good deal, he says, when you consider his next-door neighbor's comparable home sold for $9 million last fall. He has cut the price twice in the 12 months it's been on the market.

DiRenzo is looking for a smaller, cheaper home. He also may buy a hybrid to supplement the two Mercedes Benzes in his heated four-car garage. And, he's driving less these days.

The DiRenzos aren't unlike many American families cutting back to weather a downturn. They're just richer.

To be sure, the poor and middle-class are being hurt more, but upper crust thriftiness could reverberate across the rest of the economy.

The 10 percent of households with the highest incomes account for nearly a quarter of all spending, according to data compiled by research firm Moody's Economy.com from a 2006 federal survey.

"That does suggest those folks are important for the spending outlook, and the overall economic outlook," said Scott Hoyt, Moody's director of consumer economics.

Other government data show households in the top one-fifth of the U.S. population ranked by income earn about half of all total personal income before taxes — an imbalance that gives the wealthy immense economic clout, said Sara Johnson, an economist at the research firm Global Insight.

"Consumer spending makes up 70 percent of gross domestic product, and when one group accounts for a very substantial share of consumer spending, they also account for a large share of the economic activity that creates jobs," Johnson said.

On Friday, the Labor Department reported that the unemployment rate had jumped to the highest in four years. The housing slump, tighter credit, high fuel prices and a lack of confidence is causing employers to cut expansion plans, or even let employees go.

It doesn't help when your customer base is pinching its pennies, either.

"A lot of our clients stop by a deli on the way to the airport, rather than have a catered meal on the plane" costing $50 per boxed lunch, said Justin Sullivan. Sullivan is the founder of Regent Jet, an Andover, Mass.-based broker that buys blocks of aircraft time to trim costs for high-end clientele whose multi-leg itineraries can sometimes exceed $100,000.

Trevor Gilman, a professional pilot, says his charter service out of western Massachusetts' Berkshires Mountains has flown about half as many miles so far this year compared with the same time last year. Consequently, the service hasn't replaced a handful of employees who recently found other work or retired.

"We're down to a total of two crews for three airplanes," Gilman said.

Unity Marketing, a Stevens, Pa.-based firm whose clients include retailers in the more than $322 billion U.S. luxury goods market, said its latest poll of affluent people nationwide found a 20 percent decline in spending on luxury goods in this year's second quarter, and the lowest luxury consumer confidence level in the nearly five years the survey has been conducted.

Just over half of the 1,024 respondents earning an average income of $204,800 predicted they would spend less on luxury in the coming 12 months than they did a year ago.

Luxury spending fell 4 percent last year, and this year's decline is expected to be steeper, particularly for luxury handbags and clothing that don't hold value, Unity Marketing President Pam Danziger said.

"We face a very different environment for luxury indulgence in 2008 as compared to 2007," said Danziger, who predicts "a very difficult marketplace for luxury goods over the next five years."

For most Americans, the choice has been whether to give up small indulgences, such as eating out or going to the movies, to help defray the rising cost of food and fuel.

For the wealthy, the choices have been different.

"People are examining, 'Do you keep the yacht, do you go to the classic car auction, do you take the private jet?'" said Joseph Montgomery, managing director of investments at Wachovia Securities. "Those sound like nice problems to have, but at the same time, they are issues."

Although the rich may be suffering somewhat, most have a far bigger financial cushion to ride out hard times than folks living paycheck to paycheck.

DiRenzo said that despite two price cuts to his home totaling $200,000, he doesn't plan any more.

"The high-end buyers out there are maybe more selective now, but I'm willing to wait out the storm," he said.

That hasn't been an option for many Americans who have been swept up the maelstrom of foreclosures.
 
And analysis from Rush Limbaugh...
RUSH: Ladies and gentlemen, our Morning Update today bounces off an Associated Press story that talks about not only are you suffering economic hardship, so are the wealthy. The wealthy and the rich are finally beginning to share the pain that everybody else in this country is feeling. They are hurting. They are scrimping and scraping and saving and they're doing everything they can to make ends meet just like you. Here's how bad it is according to the AP. The wealthy "have decided to invest their money more conservatively." In the past, the wealthy didn't care whether the money did well or not in the investments. They just gave it to the broker and went to the golf course. But now things have gotten so tight that the wealthy actually care whether or not their investments are growing.

It's a big, big change obviously. Everybody knows the wealthy don't care about their money. They just give it to the broker and if it loses some, fine! Write it off, go play golf, and buy another airplane. But now those days are over, folks. Those days are over. Now they have to pay attention to their money and increasing its amount and size. According to the Associated Press, the wealthy and rich have cut back on all sorts of luxury items and they've cut back on their credit card spending. In fact, a lot of the wealthy are in default at American Express. I read the story. Some of American Express' financial problems right now are that the wealthy are simply saying, "To hell with the bill," like Aristotle Onassis always did. You get to Onassis status, and you never pay the bill anyway. It's demeaning. They just carry it. You know, some accountant will take care of it later, but Onassis never paid the bill.

You just give him the card and walk out with your own card after they chalk it up that you don't pay for it, but now they are defaulting. "Some of the wealthy..." This is really... I mean, this actually makes me sad when I see these next items. Some of the wealthy, some of the rich "have asked their personal shoppers to look for bargains." I can't tell you how humiliating this is. The wealthy are sending personal shoppers into Costco now, into Wal-Mart, Target and so forth, looking for bargains. This has never happened before. The wealthy of course look for the highest priced goods, go out and buy them, and then brag to everybody how much they cost. But those days are over, ladies and gentlemen. Personal shoppers, who themselves have rarely been to a Target or a Wal-Mart have now had to, A, find out where the nearest one is, to the wealthy person they work for, and then they've had to go in there and look for bargains.

They're deal hunting, the rich are, some of the wealthy. This is especially devastating to learn. The rich who have their own airplanes, their own private jets? They have told the flight attendants and the flight crew to forget fancy catering services offered by the various airports and instead find a cheap deli near the airport and go there for some baloney sandwiches and cottage cheese, some dill pickles, and maybe some tomato and mozzarella. But no more fancy-schmancy catered meals on the private jets. That's humiliating. I hope they're able to remain anonymous. Obviously the Associated Press found out about this, so the staffs of these people -- the flight crews -- are obviously talking. Then there was a story about this poor guy in Long Island, put his mansion up for sale for nine million, and had to sell it for seven.
That's an embarrassing thing for people to find out. I mean, times are really tight for the rich, too. Now, normally we've been told, a lot of people been told to celebrate this. We had a phone call from an Obama supporter last week who was all excited Obama's going to raise taxes on the rich because it's going to improve his life. Which is one of the most dunderheaded comments that I've heard in the last couple years on this program, but he actually believed it. This guy is actually the one that's going to get hurt if Obama starts raising taxes. So with this story, that even the rich are suffering -- and, by the way, that was not the point of the story. The point of the story is yet to come. The rich are suffering and you all, we're all supposed to be happy. "Yeah! It's about time they found out what it's like!" Then the AP takes a curious turn, ladies and gentlemen, warning you not to celebrate any of this yet.

"The scrimping rich," according to AP, are contributing to your economic woes. Do you know why? Well, when the rich stop spending money as though it were water, everybody else's money dries up. Why, AP writes, it ripples through the economy! Quote, "The problem is that when the wealthy get stingy, it trickles down to the rest of us." This, ladies and gentlemen, constitutes journalistic malpractice. The first half of the story, we're happy as hell that the rich are hurting and suffering. Now all of a sudden, because they're getting "stingy," that's the word in the story! These cruel people, they hate you when they're really rich. They hate you when they're scrimping and saving; they are stingy. And you get hurt when they are stingy, because they are spending less, which means less opportunity for you to have more.

Now, remember the way the left and the Drive-Bys always attacked trickle-down economics. The theory of trickle-down economics, which has just been confirmed here by the witless reporters at the Associated Press, holds that the more money the wealthy have to dispose of as they wish, the more likely that will end up spread out trickling down through the economy -- i.e., in new jobs, in business expansion, or in retail spending. Now, this is a simple question rooted in fundamental logic: If we are going to lament the rich getting stingy, meaning spending less money 'cause times are tight for them, then why at the same time can't we recognize that tax cuts for the rich also benefit all of the rest of the people who are not? So what you have is a glaring illustration of the utter agenda-driven focus of the media, their utter bias, and their genuine ignorance. Somebody ought to realize at the editor level that this story contradicts about 25 years of news stories that AP has run. The only thing consistent in this story is: No matter what the rich do, they're still SOBs.
END TRANSCRIPT
 

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