Lincoln must get a much-needed shot of exclusivity

That's a start in the right direction. I have to tell you...I am so disappointed in Lincoln right now. My mom owned a F/L/M dealership for over 20 years. My blood runs blue. But for the first time in I can't remember, I'm driving something else now. Lincoln killed the LS and in the process killed the value of existing LS's out there. They killed the Aviator...and you should see what the value of my wife's 03 Aviator is worth now. It has fallen thousands of dollars in the last 6 months. I really think the quality of Lincoln is very good. Our Aviator has 40K on the clock and has been nearly problem free. To this day, it performs extremely well, has absolutely no rattles in it, is tight and responsive. Too bad it's not worth a tinker's damn.

Lincoln MUST go in a new direction. I see that coming with their new line up, but again, they have totally missed the boat. Buyer's these days want cars that are not only luxury sedans, they want performance sedans. Cadillac is kicking Lincoln's butt all over the market place because the offer some real, honest power and performance in their cars. In Phoenix, I see 10 Cadillacs to every Lincoln. That's not by accident. There are a lot of people who want V6 cars. But what gets them into the showrooms is the same car with honest V8 performance....even if it has to come in a V6 package. There are some very good performing V6's these days. Unfortunately, Ford doesn't have them right now in their vehicles. When my Acura will run...or out run...my V8 LS, there's something wrong. The Acura comes with W rated tires and there is no speed limiter. Go to the Acura boards and you will see TL's that have surpassed 140 mph. No stock LS will do that. In fact, I can't think of a single Lincoln that would do that unless it was a Mark VIII that was chipped. Please listen to us Lincoln. Build the cars you are building. They look like great cars. But put some power in them. Nobody wants to spend 40 thousand on a car only to have it blown away by a Nissan or Honda with a V6 under the hood.
 
Exclusivity is part of the package. There was an article in I think yesterday's LA Times about Lexus not selling well in Japan. In Japan, Lexus is just viewed as a big expenzive Toyota, with NO EXCLUSIVITY. That's they way I look at them too, but that's beside the point.

Someone who is willing to pay a premium is making a statement and doesn't want to feel like he is part of the herd.

Just my opinion, and the LA Times article.

Jim Henderson
 
Not going to happen anytime soon. I was thinking about selling my car and getting my bosses M5 but I am not sure I can even break even with what I owe and I have 0% financing. I have decided to keep her for a while longer. I will probably do a bluetooth kit, ipod connection, and the full magnaflow exhaust and call it a day.

Thank god for my Wrangler.. 5 speed and convertible. It's a 99 and worth almost as much as my LS (I am ashamed to say). I am getting interested in Corvettes though... Mid life crisis I guess :D


Lincoln has really screwed the pooch. Caddy is doing it right but the cars are butt ugly. So is the SRT8.. I thought it was cool for about a week and now it has grown old.
 
The SRT8's are kind of growing on me! But after owning a Cobra, they just don't stack up in the performance arena. But when the new Challenger hits the streets, I may have to have one of those.
 
One car that is attractive to me is the Dodge Charger. I see them on TV on NCIS, and it looks real nice. Has anyone driven one?

I know the 300C is more like the LS, but to me it looks too much like a cartoon car. If the Charger had a few luxury bits, and maybe some wood on the dash, etc., it could be a real contender.
 
The 300C also comes with the hemi engine which I think is 345 hp. Mopar didn't miss the boat..they offered a good hp option. I wonder if Lincoln will ever learn. It's almost like all the decisions are being made by someone 80 years old who has never been in anything more powerful than a Pinto....
 

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