He's a great symbol.
But reports indicate that the election is going to be decided by "independents", specifically "undecided women."
It's a controversial, or rather more taboo, subject, but the voting trends of women indicate that, short of a true security issue arising, they'll break for Obama.
Excerpts from “Freedomnomics” by John R. Lott, Jr., Ph.D. .pgs..159-165
“Economists have long pondered why the government started growing precisely when it did. The U.S. government, aside from periods of wartime, consumed about 2 to 3 percent of GDP up until World War I. That was the first American war after which government spending did not return to pre-war levels. Then, in the 1920s, non-military federal spending began steadily climbing. President Roosevelt’s New deal in the 1930s--often viewed as the genesis of big government--really just continued an earlier trend. What changed before Roosevelt came to power that explains the growth of government? The answer is women’s suffrage”.
In presidential elections from 1980 to 2004, the “gender gap”--the difference between the way men and women vote--was in the double digits in six of the seven contests, reaching its peak of 22 percentage points in 2000. This disparity--in which a higher percentage of women consistently vote democratic--is very important politically. Gender gaps exist on various issues. Perhaps the most significant one is the push for smaller government and lower taxes, which is a much higher priority for men than it is for women. Women were much more opposed to the 1996 federal welfare reforms, which mandated time limits for receiving welfare and imposed some work requirements on welfare recipients. Women are more supportive of Medicare, Social Security, and education expenditures”.
“Studies show that women are generally more risk averse than men. Consequently, they are more supportive of government programs to insure against certain risks in life. Women’s average incomes are also slightly lower and less likely to vary over time, which gives single women an incentive to prefer more progressive income taxes”.
“Marriage also provides an economic basis for men and women to prefer different policies. Because women generally shoulder most of the child rearing responsibilities, married men are more likely to acquire marketable skills that help them earn money outside the household. If a man gets divorced, he still retains these skills. But if a woman gets divorced, she is unable to recoup her investments in running the household. Hence, single women who believe they will eventually get married, as well as married women who most fear divorce, look to government for a form of protection against the risk of divorce--that is, a more progressive tax system and other government transfers of wealth from the rich to the poor. Most people don’t want to share their household income with the government if they don’t expect to benefit from it”.