Ford to stop selling most cars in North America

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  1. Joeychgo

    Joeychgo Administrator Staff Member

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    Ford today announced it will phase out most cars it sells in North America. According to its latest financial release, the auto giant “will transition to two vehicles” — the Mustang and an unannounced vehicle, the Focus Active, being the only traditional cars it sells in the region. Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing in the next generation of sedans. The Taurus is no more.

    The press release also talks about a new type of vehicle, though it sounds like a crossover. This so-called white space vehicle will “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”

    It’s likely Lincoln’s sedans will also disappear, though this was not explicitly stated in today’s press release. Lincoln currently sells the mid-size MKZ and full-size Continental — both share platforms with Ford counterparts. If Ford is phasing out development of sedan platforms, Lincoln will likely suffer, too.





    Ford to stop selling every car in North America but the Mustang and Focus Active
     
  2. Joeychgo

    Joeychgo Administrator Staff Member

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  3. joegr

    joegr Dedicated LVC Member

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    They already stopped making any cars that I would want to buy several years ago.
     
  4. cammerfe

    cammerfe Dedicated LVC Member

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    Most who see this topic, and even more who comment on it seem to try to be confusing 'cars' with 'vehicles'. Ford (and GM) are dropping their models in the areas where there is massive clutter and small profit margin and focusing on the areas where there is significant market and their vehicles, in the case of Ford, are stand-outs. Note the F-150 as an example. (I kinda like the look of the Lincoln Navigator, as well.)

    KS
     
  5. joegr

    joegr Dedicated LVC Member

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    Oh, I understand that they are still making SUVs and trucks. I can't think of any car that they currently make that I would want. The mustang is the only one that I really even recognize and something distinct from the crowd.
     
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    • Walter B.

      Walter B. LVC Member

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      Henry Ford would be very unhappy today. First they lose the Black car market by killing the Town Car. They lose the cop / taxi market by losing the Crown Vic. Now even Hertz will have nothing to rent from them. Lincoln's product line has been lame since the Mark 8 left. The Continental is now in limbo with this move. GM may follow this move.
       

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