You can use any brand of tire your little heart desires...At least in the case of tires, Size is what is important.
Discount Tire has tires ranging from $119 each to $260 each. Are some better than others? Oh yeah...but what are you going to be doing with the car will affect the purchase. If you need just an everyday driver tire with casual driving, the $119 Falken will be just fine. If you need more performance for an all season tire, the $185 Yokahamas are great.
Shop around and see who gets you the best deal. Sams and Costco are usually pretty competitive with their prices, but selection is not as good as some other tire places.
That price above on the Pilot Sport A/S is pretty good.