August 1, 2007
LSKoncepts.com
Cease and Desist.
Dear LS Koncepts Associate,
It has come to our attention that you are currently advertising Magnaflow® outside of our mandated minimum advertised pricing policies. As you may or may not be aware Magnaflow/Car Sound recently released a new price sheet this past month. If you were not aware of the pricing, please contact your Warehouse Distributor or Magnaflow to receive your copy.
Regardless, Magnaflow maintains all rights to our intellectual property, which includes the Magnaflow name, logos, product images, etc.
Therefore, you are herby requested to CEASE AND DESIST all advertising, promotion, and/ or use of the Magnaflow name, logos, product images, etc. until such time as you comply with the MAP policy.
Failure to do so within 48 hours will result in prompt action, including but not limited to, forfeits of discounts, shipping priorities and continued actions within our legal rights.
Please refer to the Magnaflow “Minimum Advertised Price Agreement” for reference. We urge you to take immediate steps to comply with this Agreement.
Thank you for your prompt attention to this matter.
Ryan McMillan
Internet Specialist
Magnaflow Performance Exhaust
800-990-0905 EXT. 1176
Fax (949)858-8628
rmcmillan@magnaflow.com
www.magnaflow.com