there are two caddy dealership are here that do that kind of stuff to every car they have only its a little worse...
there is always a large chrome trim piece on the rear of most caddies (think of it as our license plate surround), these dealers actually have custom panels made that have their name printed into the piece (engraved, not a sticker or paint), so if you want to get rid of it, you have to spend over a hundred bucks to to replace a trim piece
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the piece under the rear emblem. (note:this is an example of the piece im talking about, not the dealer defacement)