the TSB ILLS mentions only applies to 03+ models. Anyone with a 00-02 is screwed, like me. Not sure what year you have. If it's 00-02, you can save some money by buying the parts online. Here is how my order a couple weeks ago broke down:
Set of 8 coils - via globalautomotive eBay seller - $152
Set of 8 spark plugs - from anywhere really - $75
Valve cover gaskets - from Max at Five Star Ford - $78
Parts Total: $305
As for labor, depends on how much you're going to do yourself vs. taking it into a mechanic or dealership. If $75/hr is an average mechanic rate, I'd expect this job to take somewhere around 3-4 billable hours, so $225-$300 in labor.
I see most people on this forum whose cars were not under warranty/TSB and paid out of pocket spent on average $1,200-$1,500 for the repair. that's if you go dealer all the way. At the least, it can only cost $300ish if you do the repairs yourself.