Joeychgo
December 2nd, 2010, 07:32 AM
Max Wolff, formerly of General Motors, has been hired by Ford Motor Company to head up Lincoln’s design team effective January 3, 2011.
During his tenure at GM, Wolff was most recently responsible for leading Cadillac’s exterior design team, though he also held positions at the automaker’s Holden and Daewoo divisions. Ford sees Wolff’s global design experience as a benefit for Lincoln, bringing “a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige,” says Derrick Kuzak, Ford’s Group Vice President for Global Product Development.
Wolff, 38, is tasked with creating a definitive design language for Lincoln that extends beyond the large split-grilled creations we currently see. Specifically, Ford has cited that the Lincoln brand will debut seven all-new or significantly refreshed vehicles over the next four years, including the automaker’s first-ever C-segment car.
During his tenure at GM, Wolff was most recently responsible for leading Cadillac’s exterior design team, though he also held positions at the automaker’s Holden and Daewoo divisions. Ford sees Wolff’s global design experience as a benefit for Lincoln, bringing “a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige,” says Derrick Kuzak, Ford’s Group Vice President for Global Product Development.
Wolff, 38, is tasked with creating a definitive design language for Lincoln that extends beyond the large split-grilled creations we currently see. Specifically, Ford has cited that the Lincoln brand will debut seven all-new or significantly refreshed vehicles over the next four years, including the automaker’s first-ever C-segment car.