Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Ford (http://www.autoblog.com/category/ford/), Lincoln (http://www.autoblog.com/category/lincoln/), Mercury (http://www.autoblog.com/category/mercury/), Earnings/Financials (http://www.autoblog.com/category/earnings-financials/)
http://www.blogsmithmedia.com/www.autoblog.com/media/2008/01/ford_corporate_logo.jpgFord Motor company has bumped the prices of its domestic vehicles by an average of $198 fleet-wide, bringing the overall model year increase to $502 per car, truck, van, and utility vehicle. The only vehicles not effected by the latest increase are the Lincoln Town Car, the E-Series vans, and the soon to be defunct Lincoln Mark LT. While half a grand sounds like a lot of money, it only represents a 1.8-percent increase over last year's overall costs, which is a full percentage point (http://inflationdata.com/Inflation/Inflation_Rate/CurrentInflation.asp) less than the average inflation in the past year. While nobody likes to see prices go up, it's hard to fault Ford for attempting to keep up with the financial times. The big question is whether customers will be willing to pay for the hike in a soft car market, or if Ford will need to put more cash on the hood to move metal.

[Source: Automotive News - Sub. Req.]
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