For a very long time, Olds and Buick were almost inseperable. They offered cars that we're similarly priced, similarly designed, and for the most part, they sold to the same clientele.

In 1995 when Oldsmobile came out with the Aurora, they went down a sportier route than Buick, they had sportier, more modern designs then Buick did at the time.

I've always thought of Buick as a junior Cadillac, very conservative. "old money"

The modern Oldsmobile (1985-2004) was halfway between Buick and Pontiac. Its as luxurious as Buick, but more sporty like a Pontiac, just not as gimmicky.

What do you guys think?

if any car is an old mans car, its a buick.

in the words of my friend "man, i cant wait till i hit 60 so i can buy a buick"

I never really like buick or oldsmobile, olds seemed kinda cheapy and being sporty made it worse, might as well been made in Chingchong! Anyways, i like the old cutlass and the regal..

Your pretty much on the mark. GM originally wanted a model range for different price ranges (who knows what they're doing now). Chevrolet was the base everymans ride, then you'd move up to a Pontiac, then an Olds, a Buick, and those at the top of the heap had the Cadillac.

This was supported by apropriate advertising making a identity for each division.

This was when GM was operated by automotive people not accountants. Henry Ford had a particular dislike for bean counters. It's said he once canned all of them hired by his son Edsel, to give him a lesson in something.

Bring back the car guys, where's the next Lee Iacocca?