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Motive First Drive: 2009 Lincoln MKS

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Posted by: CarbonTC

With the once-great Premier Automotive Group gone the way of ancient Rome, Ford knows its Lincoln brand needs to get a lot more serious. It also needs younger buyers from the generation known as X, or it will never fully emerge from the realm of "exit-level" automobiles.

Gen X is a demographic you don't often think of when you're talking about Lincoln customers. Its mere mention caused me to spit-take a latte during Lincoln's recent presentation on their latest MKS. But the mandarins in Dearborn are convinced that their new sedan has what it takes to get Gen-Xers' antennae all a-twitter...

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